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Data visualization can help leading market research companies
gain a competitive edge through improved response times, higher
accuracy and better presentation of research.
The advanced data visualization solutions enable users to
generate insights from large amounts of data. Any business
that generates or collects large amounts of data can benefitfrom
such solutions.
A leading market research company collects monthly purchase
data from houses of consumers.
This panel is spread all across India in rural and urban areas.
The data has been collected for a
number of years from thousands of households for dozens of
products. The raw data itself is
more than 30GB.
The company provides syndicated research to the manufacturers
of various consumer products.
The research helps the companies to identify target market
for new products, understand reasons
for change in sales pattern, define and track offers and campaigns.
The panel data is collected from households all over India.
It is entered into a home grown
proprietary database. The analysts use a home grown, mature,
desktop application that provides
online query and analysis facilities to this database. The
pre-defined reports include several
statistical tools and models that have been built over the
time.
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| The visualization
solutions are most suitable for data viewing and decision
making. They fit well into day-to-day operations, planning
& tracking as well as analysis situation. |
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Visuals
can show show current performance &
performance trends for immediate understanding of the executives.
Dashboards: are a powerful tool for CxO level &
traveling users to gain quick understanding of the business
MIS Reporting: Effectiveness of reports dramatically
improves with visuals. |
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Analysis
using visuals that show data in it’s natural form becomes
meaningful, fast, accurate.
Strategic Planning: Visuals give better understanding
of business as required for accurate planning
Analysis: Research and analytical users find visuals
indispensable. |
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Applications
where response times & accuracy are important are right
candidates for visualization.
Scheduling & Planning: Resource & time planning
done over familiar paradigms is helps reduce time and errors
in planning.
Process Flows: Each business has flows e.g. money,
data, materials, work, etc. These can be best understood as
pictures. |
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